Made in Chelsea's Oliver Proudlock is to host the #PROUDLOCKSTYLE pop-up shop in BOXPARK, Shoreditch to raise funds for the British Heart Foundation this month.

The shop will sell exclusive donations from Proudlock's wardrobe, and he commented 'The charity is particularly important to me as I have a history of heart conditions in my family. My grandmother died from a ruptured aorta, my uncle had a double bypass, and my dad was diagnosed with a weak heart muscle in 2006 and he came dangerously close to having a heart attack. The BHF is funding essential research to stop people suffering and dying prematurely from heart disease and I want to do everything I can to help'.